Neutral Colors for Home Listings

Have you ever wondered why sellers are advised to keep colors neutral when listing their home? Without delving into a lengthy psychological explanation, let’s get straight to the point. The reason is simple: 69% of the population prefers calm, neutral colors, making it a logical choice to appeal to the majority.

 

Recent Fixr Study Analyzes Home Colors

According to a recent study conducted by Fixr, 59% of respondents stated that the most off-putting interior color is red, closely followed by lime green. Other colors that received a “thumbs down” for interior paint choices included bright yellow, mustard yellow, pink, turquoise, and black.

On the contrary, the most popular colors were “warm neutrals” like beige and tan, along with “cool neutrals” such as gray and taupe. White also made it to the top of the list for popular interior colors.

While the Fixr study focused on interior paint selections, it’s crucial to remember that exterior paint plays a significant role in forming first impressions. Research suggests that it takes only 7 seconds for individuals to form a first impression, highlighting the importance of a widely appealing exterior paint color. This could mean the difference between a potential buyer scrolling past images of a property or deciding not to get out of the car upon arriving for a showing appointment (yes, that has actually happened).

 

Our Recommendation: Neutral Colors

If you’re not planning to sell your home anytime soon, feel free to enjoy any color palette you prefer. However, it’s worth considering making a change if you do decide to sell. Our recommendation: neutral colors for home listings can significantly enhance the appeal of your property for buyers, so consider making the switch if you are looking to put your home on the market.

As always, if you are interested in working with our team on your next real estate endeavor, please contact us today at 480-759-1576. For additional information, visit us at Cusickgroupre.com. We look forward to talking to you about your real estate goals!