Perception is everything. It can change a good day to a bad one. It can change facts to fallacies. Lately, the housing industry perception is all over the board – not only depending on if you’re a buyer or seller, but how you view the real estate market.
Housing Industry Perception
I’m regularly asked about the current market. I always reply by asking if they are buying, selling, or investing, because based on their position, there are different answers. Lately everyone has a friend who listed their house and within hours had multiple offers over asking. Adversely, there’s someone who’s placed offers on three properties over list price – and they still haven’t secured a purchase.
Are we in a housing bubble?
Here’s an even bigger conflicting perception that’s affecting the real estate industry currently: ‘The market is healthy and bouncing back to where it should be’ vs. ‘We’re in a housing bubble that’s about to burst’. The professionals and economists produce information weekly stating our housing market is not headed for doomsday, but many consumers haven’t gotten over their PTSD from the market that DID burst about 15 years ago. So how do we change the perception? We change it by educating the public using all the media platforms at our disposal, and by arming our sales teams with facts and sources at their fingertips.
New Home Industry Perception
This leads me to you, our new home builders. We know the perception in the new home industry is a tough one right now. Many see new builds as taking much longer than normal or as promised, with pricing ranging more than buyers are comfortable with. This reflects poorly on the builder regardless of the proficiency or reputation of the company. The resulting perception leaves most feeling frustrated and taken advantage of.
New Home Industry Reality
The reality of the situation is, there’s a low supply of inventory, a lack of supplies, and costs that are rising faster than can be accurately accounted for. What is the alternative for buyers? They can go resale with limited options and will most likely pay more than list price. In these situations, it requires more than hard work and proficiency to provide the proper perspective. – the consumer needs accurate information and constant communication. Here is our plan to help you change the current perception of the new home industry.
New Home Industry | The Solution
We’ve always strived to hold true to the five C’s we built our business on: Client Centric, Competency, Communication, Consistency, and Culture. Utilizing our five C’s along with our extensive background in building and real estate, my team can use our vast networks – including but not limited to Instagram, Facebook, LinkedIn, You Tube, and direct mail – to not only educate buyers about the new build industry, but to also change their perception. In addition, we would like to take this a step further by providing your sales associates with the additional tools they need to accurately answer questions in the sales field, like FAQ’s and current industry stats. This multi-level approach will not only reach buyers that are still deciding, but those that are actually in front of you.
With the above plan, we’re ready to work collectively with you to improve the perception of the industry and help more people realize the benefits of home ownership. Let’s get started! Feel free to call at any time – we are always here for you.
To learn more about our Builder Services, click here or call us at 480-759-1576.
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