Happy New Year! I hope you had a wonderful season celebrating with family and friends. This year we’ve decided to kick off our monthly communication with a fun series about the 5 Cs.
Over the next five months, we’ll be exploring the connection between Arizona’s 5 Cs and ours, as well as the importance our industry plays in Arizona’s economy, the challenges our industry faces, and how we plan to tackle them in 2022.
The five pillars of Arizona’s original economy are: Cotton, Copper, Citrus, Cattle, and Climate. But did you know that The Cusick Group also has five pillars of business excellence? They are: Communication, Client-Centric, Competency, Consistency, and Culture.
‘Communication is the foundation to truly being able to help our clients navigate their real estate needs.’
This month we’ll be exploring the connection between cotton and communication. Just as cotton has weaved its way into our lives as the fabric and foundation that fuels many of our needs such as food, clothing, currency and even healthcare, communication is the foundation to truly being able to help our clients navigate their real estate needs.
Not only are we communicating with our clients, we are communicating internally as well as with the cross sale agent, lender, escrow officer, appraiser, and home inspector, just to name a few.
As human beings, when we know what to expect, we can handle most things. It is when the unexpected lands on us like a torpedo that we get anxious, and/or downright panicked!
For the most part, when somebody is working with our team, it typically involves a major life transition. Perhaps it is a first home purchase, or the first move-up purchase, the expanding family needing more space, the empty nester downsizing, or the newly-retired purchasing a winter residence. Regardless, when we’re working with them, there is usually something major occurring in their lives. There is a reason why “moving” lands on the top 10 list of most stressful life events.
We also understand that communication sometimes means delivering news that may not be popular. It wouldn’t be uncommon to hear us say, “right now, it is more important for me to be honest, than kind,” or “I don’t think it would benefit you for me to sugar coat this.”
‘We also understand that communication sometimes means delivering news that may not be popular.’
This past year, we assisted a client who had recently experienced the loss of her horse, dog, assistant, sister, husband, and mother, within just a few months time. Although the client resides out of state, her mother’s home was here in the Phoenix Metro area. Not only was she grieving so much loss, while trying to navigate sorting through her parents’ belongings, and settling her mother’s estate, she had never been a party to the sale of a home before. Fortunately, communication is one of the 5 Cs The Cusick Group considers our foundation.
With consistent, clear communication from all members of the team interacting with this seller, we were able to assist her with getting her mother’s home sold quickly, for more money than she ever expected, and with very little inconvenience to her. In fact, she would tell you we did far more than she did in getting the sale finalized, and it was the least stressful part of the estate settling process.
Communication is Key
Although there are occasions when communication can seem uncomfortable, in the end, open, honest, and timely communication can make all the difference in the world for making something that is by nature “stressful,” become a little less daunting.
If you are considering buying, selling, or investing, we hope you will allow us to demonstrate our communication skills for you. Call us today.